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Why to the Way

Why to the Way

Each episode explores a real dilemma, crossroads moment, or personal crisis that forced someone to make a defining choice. This is a podcast about perspective, decision-making, and the moments that shape who we become. Every episode invites listeners into the tension with one central question: What would you have done?

Recent Episodes

Life Reimagined: Tammy Janes on Transformation & Letting Go
May 27, 2026

Life Reimagined: Tammy Janes on Transformation & Letting Go

Tammy Janes spent nearly 15 years at Unilever, built a global transformation practice from a team of two to roughly 30 people, and then was told her role was being eliminated — not because she failed, but because she succeede...
Brand Builder, Risk Taker: Jennifer Blackburn on Knowing When to Leap
May 13, 2026

Brand Builder, Risk Taker: Jennifer Blackburn on Knowing When to Leap

Jennifer Blackburn has held roles at Unilever, Nando's, Canadian Tire, Skip, and is now CMO of Clearly Canadian — and not one of those moves was a straight line. The pivot that surprised her most wasn't a bold leap toward opp...
Leaping Over Obstacles: Carolyn Lawrence on Leading Change
April 29, 2026

Leaping Over Obstacles: Carolyn Lawrence on Leading Change

Carolyn Lawrence walked away from her dream job — Global DEI Leader at Deloitte — not because it wasn't working, but because she could no longer see what was next. What followed was a masterclass in exactly what she'd spent h...
Why to the Way
April 21, 2026

Why to the Way

Why to the Way is hosted by Sarah Jeanneault. Each episode explores a real dilemma, crossroads moment, or personal crisis that forced someone to make a defining choice. Together, they unpack what happened, what the guest ult...